Digital/ Social Media/ Influencer Marketing
I’ve spent over eight years in digital marketing, developing creative strategies that resonate with families and young audiences with proven results in follower engagement and brand awareness. Crafting new ideas for daily videos brought about family interaction that was fun and engaging. This experience allowed me to become diverse in digital marketing strategies that focused on creating new content relevant to trending topics. My content went viral within a few months of consistent posting and engagement on YouTube, Facebook, Twitter, and Instagram. Shortly thereafter, Buzzfeed recognized me as one of “14 Amazing Moms Who Also Happened To Be YouTube Stars”, as stated in an article published in 2017.
As a content creator and influencer for Davises Inc., known as “We Are The Davises,” I built a brand image with almost 3 million followers and over 1.6 billion video views, including growth on all other linked social media platforms. I have worked with over 50 major brands like Disney, General Mills, Elmer’s, and Nintendo. Through influencer marketing, I discovered how much fun it was to be a part of content collaborations, helping brands engage with the community. These relationships helped increase my following’s trust and loyalty. For instance, the marketing campaign I ran for Disney’s Mahalo Mama package, which took place at the renowned Aulani Resort in Oahu, Hawaii, resulted in a 20% surge in audience engagement that month. This success demonstrates my marketing skills, which include my ability to engage and connect audiences with the appropriate brands.
As of 2024, I earned a Bachelor’s degree in Marketing from Colorado State University Global. This has given me a solid understanding of modern marketing principles and strategies. My goal is to maintain consistent growth within the field of digital marketing as I leverage my skills in content creation, social media, and marketing influence.